Introduction AI is no longer a buzzword in SaaS — it’s a mandate. Yet for many product teams, integrating AI into existing platforms feels less like an upgrade and more like a balancing act between innovation and user trust. In […]
Experience Strategy
If you’ve ever signed a software contract, you’ve seen it: the Service Level Agreement, or SLA. It’s the “in writing” promise that your SaaS provider will keep the lights on, respond to support requests quickly, and deliver a certain level […]
The Hidden Cost of Skipping Research A few months back, regulators came knocking on Cleo AI’s door. The fintech’s chatbot had become a hit by offering instant cash advances—until users discovered, after entering billing details, that the fine print didn’t […]
A visual representation of AI-powered experience design—where interfaces adapt to user emotions, protect data, and support inclusive digital interactions.
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