Here’s the story I keep coming back to when I talk about trust. Not too long ago, I got glowing feedback. I was told—bright lights, all smiles—that I was a “rock star.” Two days later, I heard from someone else […]
Experience Innovation
Introduction AI is no longer a buzzword in SaaS — it’s a mandate. Yet for many product teams, integrating AI into existing platforms feels less like an upgrade and more like a balancing act between innovation and user trust. In […]
If you’ve ever signed a software contract, you’ve seen it: the Service Level Agreement, or SLA. It’s the “in writing” promise that your SaaS provider will keep the lights on, respond to support requests quickly, and deliver a certain level […]
The Hidden Cost of Skipping Research A few months back, regulators came knocking on Cleo AI’s door. The fintech’s chatbot had become a hit by offering instant cash advances—until users discovered, after entering billing details, that the fine print didn’t […]
Last week, I asked Zoom’s AI to help schedule a simple meeting. Four tries, one emotional rollercoaster, and five duplicate invites later, I was the proud owner of Error Code 100000401—and a newfound appreciation for how easily automation can feel […]
A visual representation of AI-powered experience design—where interfaces adapt to user emotions, protect data, and support inclusive digital interactions.
User experience research to find solutions that make your business stand out
ArtScience Group is in the business of experience. We reimagine the customer experience organizations offer by identifying unmet needs. We turn unmet needs into opportunities that drive growth. Experience disruptors Experience disruptors are all around us. For example: The ability […]
Between the pandemic, emerging technologies, and the ever-changing ways we engage with one another, our life experiences are evolving faster than ever. As a result, so is the buyer journey. The buyer’s journey no longer follows the traditional sales funnel. […]
Whether improving an existing product, keeping up with a surge in product demand, or facing uncertainty in your market or industry, the thought of looking towards the future can be daunting—especially now in the midst of a pandemic. We’re experiencing […]
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